Keith Jeffords, MD was featured in a Good Samaritan story by WSB TV and the Atlanta Journal Costitution newspaper. The feature tells the story of a landscaper that appeared on the lawn of Paramount Plastic Surgery with a severe injury to his right arm. Covered in blood, Mr. Filberto Huaracha came to the nearest doctor for help. His hemorrhage was controlled in the lawn of Dr. Jeffords' office with the aid of Ricky Davis and staff/patients. Paramedics arrived and transported Mr. Huaracha to Grady Hospital.